ABOUT HEARTS AND MINDS
Hearts and Minds help businesses build transformative brands and value propositions through research, creativity and design. Successful brands have coherence amongst advertising, experiences, products, customer solutions and culture.
Hearts and Minds solutions use EMPACT, a framework that allows brands to be integrated into brand development, experience, service, product and business model design.
Listen deeply and feel
into the customer's world
Develop creative solutions that engage customers and deliver novelty and purpose
Bring to life transformative promises that create more value in a customer's life
We engaged employees in the corporate strategy through an aspirational metaphor 'reach for the stars'. The employees were immersed in awe inspiring giant projections from the Hubble telescope captivating their hearts and minds with the sense of endless possibility.