ABOUT HEARTS AND MINDS
Hearts and Minds help businesses build transformative brands and value propositions through research, creativity and design. Successful brands have coherence amongst advertising, experiences, products, customer solutions and culture.
Hearts and Minds solutions use EMPACT, a framework that allows brands to be integrated into brand development, experience, service, product and business model design.
We engaged employees in the corporate strategy through an aspirational metaphor 'reach for the stars'. The employees were immersed in awe inspiring giant projections from the Hubble telescope captivating their hearts and minds with the sense of endless possibility.