Low-cost business model tests allow a business to de-risk a new venture before launch and scaling. By capturing a business model into a visual story on a page, a business can line up a series of tests, to identify a winner from a range of candidates.
Business model on a page
Low-cost business model tests allow a business to de-risk a new venture before launch and scaling. By capturing a business model into a visual story on a page, a business can line up a series of tests, to identify a winner from a range of candidates.
Business model on a page
We work with founding teams to capture and validate a business idea into a business model concept. These business model ideas are validated through search data, can be ranked via preference testing and analysed for strengths and weaknesses using performance versus importance testing. Different versions of business models are represented as a range of business model candidates for testing, using the business model on a page framework.
We work with founding teams to capture and validate a business idea into a business model concept. These business model ideas are validated through search data, can be ranked via preference testing and analysed for strengths and weaknesses using performance versus importance testing. Different versions of business models are represented as a range of business model candidates for testing, using the business model on a page framework.
Search Data
Analysis
Performance Versus
Importance testing
Concept Preference
Testing
By using a range of different testing methodologies, a business can stage a series of rapid experiments to iterate to a minimal viable product, significantly reducing the risk at launch.
By using a range of different testing methodologies, a business can stage a series of rapid experiments to iterate to a minimal viable product, significantly reducing the risk at launch.
Read our article on de-risking business innovation through low-cost prototypes.
Desirability tests confirm if the business model solves a genuine problem or addresses a real need.
Desirability tests confirm if the business model solves a genuine problem or addresses a real need.
 | Desirability tests Desirability tests best begin with interviews to capture subjective experience and understand the customer persona. |
 | Search Trends Search trends can serve as a proxy indicator for market demand. |
 | Shadowing Shadowing allows observations of behaviours within a customer’s everyday experience. |
 | Storyboards Storyboards are an effective way to test a customer journey or user flow, before investing in a build. |
 | Crowd Testing and Crowd Sourcing Crowd testing and crowd sourcing, offer ways to test desirability on scale in a chosen community. Forums such as Reddit, social media groups and email lists, can be used as crowd testing platforms. |
 | Fake Press Releases Fake press releases can be used to test the appeal of a concept through a future state story. |
 | A/B Split Testing A/B testing simulates a sales experience for preference testing. In the case of landing pages, these can be observed through videos and heat maps, in the case of real-world experiences, fly on the wall observations and think out loud exercises can capture the necessary insights. |
 | Proto Features Proto features are a very basic iteration of the business model concept represented through content or low-level digital interactions. Proto features allow extremely low-cost testing of feature appeal. |
 | Lemonade Stand Testing Lemonade stand testing, a pop-up walk-in space, allows a touch and feel experience to be accompanied by interviews. |
Viability testing is a gauge of the business model demand and commercial success.
There are three main types of viability testing: presales, rapid application prototypes and crowd funding.
 | Presales Presales and test landing pages are the gold standard of viability testing as it best predicts future sales. Where money cannot be exchanged, wait lists can be used as an indicator of product appeal. Ideally these test sales include explainer videos which stand in for a real-world experience. |
 | Rapid Application Prototypes Rapid application prototypes, low code and no code prototypes allow a business to test a working model of an application before MVP is reached. This can be especially helpful to reduce cash burn and to give the business the freedom to iterate as required, without the constraints of extensive sunk costs. |
 | Crowd Funding Crowd funding has a range of options for participants including equity, presales, and donations, all of which are a strong predictor of future market success. Crowd funding typically involves landing pages which include explainer videos, business plans and the team behind the venture. |
Get in touch to book a strategy session to discuss how rapid business model testing can be applied in your business. We can help you identify the range of experiments and tests that meet your specific requirements. Let’s talk just register your interest below.
Get in touch to book a strategy session to discuss how rapid business model testing can be applied in your business. We can help you identify the range of experiments and tests that meet your specific requirements. Let’s talk just register your interest below.
