Hearts and Minds short guide for website costs in 2023.

How much your website will cost will depend on your requirements and who builds your site. Websites begin at $3,000 and high-end small business sites are around $15,000 to $30,000.

It is important to work with an agency when creating a website. An agency, unlike a freelancer, will be around to continue to assist you once the website is up and running. Agencies also have proven portfolios of work and client references, which gives you more confidence you will receive a quality outcome, fit for purpose.

Your web requirements will be dependent on your business model and your turnover. It is important to match your web investment to meet your business objectives. You can speak to your agency to determine the type of website that is right for your business.

Here are some key considerations when choosing the right website for your business.

Custom or template web design and development

Template based web design is cost effective and an attractive option for businesses who have simple needs. If your business is starting out and your site is static, a template-based website is perfectly adequate to meet your needs.

For businesses that are seeking to create a unique website, custom design and custom builds are preferred. Larger websites that are linked to customer databases, which offer complex functionality, often require custom builds.

Template based web development can start from $3,000, expect to pay over $6,000 for a custom design and development site.

Basic websites

The basic website is a static website, which acts as a brochure online. A basic site has little in the way of interaction, its main purpose is as channel of information. If you have a small site of around 5 pages, it is possible to create a website for $3,000. More complex information sites, need good UX to help users meet their goals, larger information websites, 20 pages plus can cost up to $10,000.

Conversion sites

A conversion-based website is designed to work to build positive brand perceptions and capture leads from campaigns. These sites are continually worked upon and require a lot more ongoing investment. Conversion sites start at $5,000.

E-commerce websites

E-commerce sites have product databases, payment gateways and shopping carts. While they are complex, there are many platforms that streamline the process like Shopify and Woo-commerce. E-commerce sites start at $4,000.


Talk to the team at Hearts and Minds about the costs of websites in Australia in 2023.


Louise Kelly
Hearts and Minds