Hearts and Minds is focused on the end to end process of growth from planning through to execution.
PLAN
Identify the business objectives that matter out of an unprecedented range of possibilities
RESEARCH
Know the drivers of your customer’s behaviour, personalize their experience and predict their needs
DESIGN
Design your business to journey with your customer and empower them to realise their goals
GROW
Develop campaigns, partnerships and engagement to drive success at scale
Hearts and Minds is focused on the end to end process of growth from planning through to execution.
PLAN
Identify the business objectives that matter out of an unprecedented range of possibilities
RESEARCH
Know the drivers of your customer’s behaviour, personalize their experience and predict their needs
DESIGN
Design your business to journey with your customer and empower them to realise their goals
GROW
Develop campaigns, partnerships and engagement to drive success at scale
STRATEGY WITH A WIDE LENS
In today’s disrupted world, business must be able to plan strategy with a wide lens, looking beyond the borders of their business in order to drive strategy. External forces such as strategic supply chain partnerships, technology ecosystems and technology trends are radically redefining how value is created.
TESTING THROUGH RAPID EXPERIMENTATION
De-risking the introduction of new ideas with rapid testing using low-cost business prototypes to establish the most viable use cases and marketing activities. Developing proto features which test perceived value and preferences. Staging, iterating and testing to reduce risk until an optimum level of business confidence is reached for a launch.
MULTI-DISCIPLINARY TEAMS
Meeting the needs for cross functional collaboration to iterate designs and apply real-world testing. Use of Objective Key Results and agile project management to align outputs and continuously learn and iterate. Working seamlessly with client teams.
INSIGHT INFORMED DESIGN AND PLANNING
A deeply insightful research framework into the customer ‘why’ and ‘how’. Ensuring insights are actionable by placing practitioners skilled in strategy working side by side with a design and delivery team.
BOOTSTRAPPING VALUE
Generating business value through strategic partnerships, using channels, content and features. Laddering value by expanding the product ecosystem and bringing multiple partners together to create shared value.
STRATEGY WITH A WIDE LENS
In today’s disrupted world, business must be able to plan strategy with a wide lens, looking beyond the borders of their business in order to drive strategy. External forces such as strategic supply chain partnerships, technology ecosystems and technology trends are radically redefining how value is created.
TESTING THROUGH RAPID EXPERIMENTATION
De-risking the introduction of new ideas with rapid testing using low-cost business prototypes to establish the most viable use cases and marketing activities. Developing proto features which test perceived value and preferences. Staging, iterating and testing to reduce risk until an optimum level of business confidence is reached for a launch.
MULTI-DISCIPLINARY TEAMS
Meeting the needs for cross functional collaboration to iterate designs and apply real-world testing. Use of Objective Key Results and agile project management to align outputs and continuously learn and iterate. Working seamlessly with client teams.
INSIGHT INFORMED DESIGN AND PLANNING
A deeply insightful research framework into the customer ‘why’ and ‘how’. Ensuring insights are actionable by placing practitioners skilled in strategy working side by side with a design and delivery team.
BOOTSTRAPPING VALUE
Generating business value through strategic partnerships, using channels, content and features. Laddering value by expanding the product ecosystem and bringing multiple partners together to create shared value.
MARTECH
MarTech specialists with extensive social, google advertising, programmatic, Accounts Based Advertising
DIGITAL DESIGN
Award winning digital design for product, web and digital campaigns
MARTECH
MarTech specialists with extensive social, google advertising, programmatic, Accounts Based Advertising
DIGITAL DESIGN
Award winning digital design for product, web and digital campaigns
DIGITAL STRATEGY
SEO, SEM, Analytics, social and content design, A/B testing
RESEARCH, EXPERIENCE, DESIGN
Customer and user insight, journey mapping and touchpoint design
DIGITAL STRATEGY
SEO, SEM, Analytics, social and content design, A/B testing
RESEARCH, EXPERIENCE, DESIGN
Customer and user insight, journey mapping and touchpoint design
LOUISE KELLY
People leader, research, experience and design
LOUISE KELLY
People leader, research, experience and design
FINANCE
INSURANCE
PHARMA
AGED CARE
TECH
TOURISM
COUNCIL
FINANCE
INSURANCE
PHARMA
AGED CARE
TECH
TOURISM
COUNCIL
