CONTACT US

Tel. + 61 2 8068 7086

contact@heartsandminds.solutions

Sydney, Australia

© Hearts and Minds 2018 

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WHAT WE DO
BRAND
  • Brand development: brand and value proposition development, brand positioning, research, customer and stakeholder co creation of the brand​

  • Brand architecture: the transformative promise and the guiding principles of brand​ 

  • Brand expression: Look, Touch, Voice and Feel of the brand​

  • Branded content and design​

CUSTOMER EXPERIENCE
  • Customer experiences that deliver on the transformative promise​

  • Signature customer experiences of the brand​

  • Customer experiences that deliver on the customer journey​

  • Customer experience of the customer ecosystem​

  • Customer experience, human performance and culture alignment​

CUSTOMER JOURNEY
  • Brand touchpoints​

  • Pathway to purchase​

  • Pathway to customer engagement​

  • Customer Journey through the customer lifecycle​

  • Designing the customer journey through emotional milestones​

DESIGN
  • Facilitating co creation workshops​

  • Designing innovations to deliver on the transformative promise​

  • Working with creatives to deliver the message​

  • Emotionally engaging innovation​

  • Relationship centric rather than transaction centric design​

CASE STUDY
AGED CARE

A transformative promise created from consumer research
becomes a person centred approach to care, known as More of You.

Hearts and Minds developed the brand from research to creative conceptualisation, voice and execution. ​

 
EMPLOYEE ENGAGEMENT

Healthcare employees welcomed in the  brand and corporate strategy through a ballroom immersed in scintillating stars symbolising their bright futures. By embedding messages in symbolic metaphors we are able to associate the logical messages with positive emotional experiences.

OUR FRAMEWORK

We have developed a unique framework to deliver our solutions, known as EMPACT. EMPACT delves into your customer's conscious and unconscious mind using 6 key realms of; opportunity, transformative promise, emotional needs, relationship exchange, experiencing self and engagement.

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