louiseempact
- Mar 24, 2018
- 1 min read

Designing right brain messaging to cut through in a cluttered market.

Updated: Apr 1, 2018

Right brain appeal being, emotional, story based, relational, implicit and visual, provides outstanding results in building enduring brand awareness and market share. Coupled with traditional media, right brain appeal will grow your brand faster than the competition.

Creative excellence* + traditional media** = better marketing performance

Creative excellence provides deeper and more emotional engagement with the

audience by using the right brain messaging, while traditional media is the perfect

platform to land into the world of customer, bringing them unmissable messages

in ‘at a glance, bite size’ chunks.

Brand awareness built on right brain messaging keeps brands top of mind and on

the consideration list for future purchases as visually and emotionally charged

marketing provides superior recall and top of mind positioning.

* Creatively excellent, awarded marketing fuels superior market performance

compared to non awarded campaigns.

** Despite the low cost of impressions, traditional media is still driving the best

ROI for large brands.

“Right brain messaging and creative excellence

can be designed by understanding how the

right brain processes information.”