INSIGHTS HUB
Search
  • louiseempact

Designing right brain messaging to cut through in a cluttered market.

Updated: Apr 1, 2018

Right brain appeal being, emotional, story based, relational, implicit and visual, provides outstanding results in building enduring brand awareness and market share. Coupled with traditional media, right brain appeal will grow your brand faster than the competition.




Creative excellence* + traditional media** = better marketing performance


Creative excellence provides deeper and more emotional engagement with the

audience by using the right brain messaging, while traditional media is the perfect

platform to land into the world of customer, bringing them unmissable messages

in ‘at a glance, bite size’ chunks.


Brand awareness built on right brain messaging keeps brands top of mind and on

the consideration list for future purchases as visually and emotionally charged

marketing provides superior recall and top of mind positioning.


* Creatively excellent, awarded marketing fuels superior market performance

compared to non awarded campaigns.


** Despite the low cost of impressions, traditional media is still driving the best

ROI for large brands.


Right brain messaging and creative excellence

can be designed by understanding how the

right brain processes information.



Designing right brain messaging

The drivers of right brain appeal are used in the Hearts and Minds design and brand development process.


BEING SEEN:

Cut through

Imagery

Speed


SELF EXPRESSION:

Self Image

Relational


EMOTIONAL CONNECTION:

Resonance

Affective Experiences

Intensity and retention


ACTIVATE LATENT DESIRE:

Implicit messaging and engagement

Become top of mind

Emotional intensity and retention


BEHAVIOURAL DRIVERS:

Positive and playful mindset

Motivational and transformational

Word of mouth


© copyright Hearts and Minds crm pty ltd 2018

5 views0 comments
CONTACT US

Tel. + 61 2 8068 7086

contact@heartsandminds.solutions

Sydney, Australia

© Hearts and Minds 2018 

  • LinkedIn - White Circle