- louiseempact
5 tips to keeping your competitive edge in your chosen market
Updated: Apr 10, 2018

Positioning your business
An approach to assess how your business value proposition and transformative promise is placed in a competitive market
1. SITUATIONAL PRESSURES AND DISRUPTIVE FORCES
Understand the situational pressures, ecosystems and disruptive forces that reshape your customer’s perceived value in your market through customer insight and trends
2. COMPETITIVE EDGE OF YOUR VALUE PROPOSITION
Benchmark how your competitors are delivering value against your business’s value proposition
3. UNDERSTAND THE DRIVERS OF VALUE AND PRICE
Uncover and weigh the relative drivers of value and price and how they are changing over time
4. PERCEPTIONS AND ATTITUDES UNDERPINNING POSITIONING
Define the key brand perceptions and the attitudes of the chosen market that maintain competitive advantage
5. VIEW AHEAD
Scenario spin using key trends to determine the key opportunities and threats facing the business over the next few years