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5 tips to keeping your competitive edge in your chosen market ​

Updated: Apr 10, 2018



Positioning your business

An approach to assess how your business value proposition and transformative promise is placed in a competitive market​


1. ​SITUATIONAL PRESSURES AND DISRUPTIVE FORCES ​

Understand the situational pressures, ecosystems and disruptive forces that reshape  your customer’s perceived value in your market through customer insight and trends​

2. COMPETITIVE EDGE OF YOUR  VALUE PROPOSITION 

Benchmark how your competitors are delivering value against your business’s value proposition​

3. UNDERSTAND THE DRIVERS OF VALUE AND PRICE

Uncover and weigh the relative drivers of value and price and how they are changing over time​

4. PERCEPTIONS AND ATTITUDES UNDERPINNING POSITIONING

Define the key brand perceptions and the attitudes of the chosen market that maintain competitive advantage​

5. VIEW AHEAD

Scenario spin using key trends to determine the key opportunities and threats facing the business over the next few years​

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